December, 1990 – December, 1996

I joined Lintas India Limited (now known as Lowe Lintas) in December, 1990 as a Creative Trainee and

resigned in December, 1996 as a Creative Consultant. During this period of time I got initiated into the

process of Creative Communication – from strategy, through conceptualization to execution.

I attended many local, national and international workshops on strategy and brand links.

I supervised many shoots, edits and recordings of ad films and corporate films and corporate AVs as well

as many print shoots with the objective of ensuring effective delivery of communication.

I shot various in-house scratch ad films for the purpose of consumer research. Some of these ad films for

brands like Surf Excel went on air.

Brands associated with (between December 1990 – December 1996):

1) SURF, SURF ULTRA, SURF EXCEL (Surf Ultra won the Brand of the Year award in 1994)

2) RIN (both Bar & Powder)

3) WHEEL (both Bar & Powder)

4) LIFEBOUY, LIFEBUOY PLUS, LIFEBUOY LIQUID, LIFEBUOY GOLD, LIFEBUOY FAMILY (Lifebuoy won

the Brand of the Year award in 1992. It was also declared the largest selling soap brand in the

world)

5) REXONA, REXONA SANDAL

6) BREEZE BEAUTY SOAP

7) LIRIL, LIRIL COLOGNE LIME, LIRIL SHOWER GEL

8) PEPSODENT

9) BAJAJ AUTO LIMITED

After becoming a consultant with Lintas India Limited in 1994 I began directing ad films and Corporate

Films. The brands I made films for were:

1) BSL SUITINGS

2) AD PENS

3) NEPC

4) ORKAY MILLSBHASKAR CHAKRABORTY

December, 1996 –March, 1999

I joined UTV (United Television) as the Creative Director of the Inflight Entertainment Department.

During this period I scripted and directed many documentaries and features on a variety of subjects viz.

Lifestyle, Fashion, Travel, Food, Business, Personality Profiles and Performing Arts for various airlines:

1) AIR INDIA

2) SINGAPORE AIRLINES

3) MALAYASIA AIRLINES

4) LUFTHANSA

5) CATHAY PACIFIC

6) GULF AIR

7) OMAN AIR

During my tenure with UTV I also conceptualized and shot many promotional campaigns for TV serials

viz: SEA HAWKS & BOGIE NO 13.

I began my career as a full-fledged ad film director in 1999 with UTV, with the brand SURF EXCEL

March, 1999 – till date:

I have been directing Ad & Digital Films for brands like:

1) SIEMENS

2) BRYLCREEM

3) NESTLE

4) PEPSODENT

5) VI JOHN SHAVING CREAM (India’s largest selling Shaving Cream brand)

6) FLAIR PENS

7) PRIYAGOLD BISCUITS (India’s second largest selling biscuit brand)

8) NEVA UNDERGARMENTS

9) BRILLIANT MINERAL WATER

10) LOTUS HERBAL SUNBLOCK

11) FUN REPUBLIC

12) M Tec Builders

13) SURF ULTRA

14) SURF EXCEL

15) REXONA

16) GTM Group (Jewelry, Fabrics and Construction)

17) KERALA TOURISM

18) NEROLAC

19) INDOFARM TRACTORS

20) MAHINDREA AND MAHINDRA

21) AIR INDIA BHASKAR CHAKRABORTY

22) FLIPKART EXPERT OF THE EXPERTS

23) FLIPKART INDIA KA FASHION CAPITAL

24) CANDERE BY KALYAN JEWELLERS

Some of the prestige international projects during my 6 years tenure in France-Paris, that have been

handled by me are:

Ad films:

1) Pierre Cardin (Paris)

2) CNC Insurance (Paris)

3) Rudy Kellner (Munich)

4) SIEMENS – international ID

5) Nestle (Middle East & Pakistan)

6) Qualla (a film for the King of Saudi Arabia, on the residential complex being built on the Holy

Land in Mecca and Madina)

7) Nestle Orange Juice launch (for the Middle East market)

8) CROWN FARMS (UK)

9) BADSHAH BASMATI (UK)

10) GLO GISTA (GHANA)

11) POWERBOY (KENYA)

12) BELL LAGER (KENYA & UGANDA)

13) Crown Farms Frozen Food (UK)

14) Badshah Basmati Rice (UK)

15) AIRTEL AFRICA

16) VODAFONE GHANA

17) NESTLE MILGRO – FOR AFRICA & ARABIA

18) ADIDAS

Corporate Films:

1) Launch of TATA INDICOM in India

2) Launch of SIEMENS in Sri Lanka

3) SIEMENS heritage film

4) SKIPPER ELECTRICALS (HOLLAND)

5) JSSL: Jindal Severfield Structures Limited

6) A film for the Maharashtra Government, to showcase the future of Maharashtra, in order to

raise funds from international funding agencies like WORLD BANK at international investors

forums in NY & Geneva.

Short Films:

1) A 30 minute film for an NGO called SEVADAN – to discourage teenagers from drinking. This film

won an entry into the CAIRO FILM FESTIVAL – in the category of International ShowcaseBHASKAR CHAKRABORTY

Feature Film:

Line produced “DARPAN KE PEECHE” – a film made by the French production house “MILLE ET UNE”

with funding from FOND SUD CINEMA, PARIS in 2004.

A Landmark: October 2007

Directed the documentary, “MAHARASHTRA – AN INDUSTRIAL PROFILE” for the CHIEF MINISTER of

Maharashtra for showcasing Maharashtra’s industrial prowess and potential to potential investors like

1. BILL GATES and organizations like WORLD BANK, UN, UNDP AND UNDB and the INVESTOR’S FORUM

in New York.

A Landmark: March 2014

ELEMENTS: The celebrated documentary on Kerala for Kerala Tourism.

A Landmark: March 2019

A Documentary on the ever shrinking SANTAL Tribe from Chhattisgarh.