Here’s how the story began.

THE 1ST MILE

The professional curtain was raised at UTV/ Lazer Productions, starting in February 1987, as an Assistant Production Manager and exited as Production Manager. During this stint handled Production, Budget Planning, Production Execution, Artiste/Celeb Management etc.
Reported to Ronnie Screwvala directly.

Some of the key projects worked on: –

Talk Shows
Featuring Ben Kingsley, Aamir Khan, Zakir Hussain & Susannah York.
Theatre Productions
Madame Butterfly Directed by Arjun Sajnani, Purush Directed by Vijaya Mehta, Starring Nana Patekar, Love Letters Starring Farook Sheikh & Dancing Donkey Directed by Pearl Padamsee.
Live Concerts
Zakir Hussain, Shiv Kumar Sharma, Billy Cobham, Shivamani, Mehndi Hassan, Birju Maharaj, Shiamak Davar, Shobha Gurtu, Ustaad Allahrakha Khan and Vikuvinayakram.

THE 2ND MILE
Supervised, Scripted & Edited the Grammy Awards Curtain Raiser for DD National two consecutive years as Supervising Producer.

Deep dived as Creative & Technical Consultant for various Brands, both Multi National & National, in creating Brand Communication synergies thru Live Event Experiences.
Ensuring the End-to-End delivery right from Conceptualizing, Scripting, Creative & Technical Execution of projects.

Some of the brands worked with include:
1. Benetton, 2. Coke, 3. HMV, 4. McDowells, 5. ITC Classic Milds, 6. Gold Flake, 7.Wills Navy Cut, 8.Bagpiper Whiskey, 9. Haywards Draught, 10.Nivea, 11. Pepsi, 12. Zodiac, 13. Fem, 14.Thums Up, 15.LG Electronics, 16.Ravalgaon, 17.Gulf Air, 18.Kwality Walls, 19.Pepe Jeans, 20.Channel V, 21.Promise Gel, 22.Frooti, 23.Killer Jeans, 24.Kingfisher, 25.Midday, 26.Seagrams, 27.Sansui, 28.Essel World, 29.MTV, 30.DSP Black, 31.Amar Chitra Katha, 32.GE, 33.Orange, 34.Ultra Tech Cement, 35.Deloitte & 36.Kinetic

THE 3^RD MILE

Ogilvy Action, handled various key projects for brands like Hutch, Essar, Kotak, Parel G etc. Involved with in creating Brand Communication synergies & campaigns, right up to execution.

Spearheaded the Go Air Launch in India.

THE 4^TH MILE

Turned full-fledged Producer launching Rocked Films. Focusing on telling great stories in unique ways and in a variety of genres that resonate with audiences domestically as well as Internationally.

Conceptualized & Executed Corporate & Digital Ad Film projects from start to finish, right from Script, to Technical Planning, to Shoot, Post Production to delivery.

Personally involved in all the aspects of the Digital Ad Films Business.

Some of these works include Flipkart Experts of The Experts, Tanishq, Flipkart India Ka Fashion Capital, Candere from Kalyan Jewellers, SBI Corporate, SBI Rural, Sohum Builders, Plum Goodness. Close to 40 Ad Films in a span of 5 months.

Produced a Digital Film for Zee5 staring Riya Sen, Radiopati a Punjabi Web Original for Eros Now, A Death Tale a Web Film starring Riya Sen, Ayaz Khan, Aditya Lakhia, Vijay Patkar etc. The Crypto Revolution, a 4-part Docuseries on crypto currency shot in Dubai.

“Keep Hustling”